Andrew Kirby

Procrastination. If you are suffering from this horrible tendency (like I do), then there’s a high chance that you’ve heard about Andrew Kirby. 

Andrew is a YouTuber who makes content based on self-help, productivity, and procrastination. 

He has half a million subscribers on YouTube and he has a cult-like following as he touches on very deep problems that come with chronic procrastination. I struggle with procrastination too, everyone does, but for some people, it affects their lively hood and sometimes even their health. It’s this kind of people who Andrew targets through his videos, he knows that they are in a vulnerable state which he can monetize. 

In this post, I will discuss the good and bad about Andrew Kirby. Let’s not waste much time and explore this topic further.

Who is Andrew Kirby?

Andrew Kirby at party with friend

If you’re reading this, then the chances are that you already know who Andrew is, if that’s the case, then feel free to skip the section, otherwise read on.

By profession, Andrew Kirby is an internet entrepreneur. He creates content for his YouTube channel and blog (TimeTheory.com). 

Andrew is good at telling vague details which keep verifiable data hidden. He hasn’t shared any details about his school or college or past work experience. In one of his videos, he did say that he left college to start his company (which we presume was TimeTheory.com/KirbyX). 

According to his LinkedIn profile, he resides in Southampton, England, UK. 

Andrew sells a program on procrastination over at TimeTheory.com which is his main website. All his YouTube content revolves around getting you to buy his program. But Andrew is an intelligent guy, he doesn’t ask you to make a financial commitment right away, he slowly manipulates you into it.

The Whole Manipulation Funnel

Before we move forward I would like to add a small disclaimer. I like Andrew’s content, I think his YouTube videos do touch some good points and his free course is well made. 

However, he deliberately withholds important information and clickbaits a lot, which is highly unethical in my opinion. Only a small margin of the viewers actually notice that the video is clickbait because Andrew is good at persuasion, he knows how to get a viewer hooked. This would’ve been fine and originally I thought the grey-hat techniques ended there, but when I looked into his channel deeper I found out what are his true intentions. He just wants the viewer (you) to buy his extremely overpriced course. That’s it. 

He does not have any credentials or any actual experience training people, he has plagiarized other people’s courses and techniques and is selling this compilation for thousands of dollars. All the techniques he mentions in his course are already well-known and have been around for ages, it’s nothing new and it won’t solve the problem. 

If you have a problem with procrastination which is actually ruining your life, then please seek help, don’t waste your hard-earned money on a twenty-something’s overpriced course.

Relatable Emotional Video

This is the first interaction of the target and it mostly relies on YouTube’s algorithms. YouTube will recommend a video from Andrew’s channel to people who are interested in topics including Self-help, David Goggins, Jordan Peterson, Jocko Willink, etc. These people who consume this content are most prone to procrastination tendencies. 

Now, Andrew makes 5-10 minutes long videos that are full of very relatable points. These videos are curated specifically to make the viewer feel that they are not alone and Andrew 100% understands their issues and problems. The title of the video usually have not a lot to do with the majority of its content, but thanks to his great script, the viewer never notices that.

This being the first interaction of the viewer with Andrew, they start to think that they just found the solution to their life-ruining problem and they feel like this will be the turning point in their life.

By the end of the video, Andrew promotes his “free” dopamine detox course, which is essentially part of his manipulative sales funnel.

7 Day Dopamine Detox Course

The “7 Day Dopamine Detox Course” is nothing special and it is mostly theory. It is a YouTube playlist that Andrew promotes in all his videos. This is supposed to make you feel like a superhero as Andrew will give you some basic tips to manage your time and addictive tendencies better. The tips are quite generic and honestly, nothing new that I haven’t heard before. But people have a higher chance of sticking to this course because of the emotional relatability Kirby provides throughout the course.

If you are interested I would suggest you do check out the course, it is interesting, however, be careful of the manipulation that lies ahead. 

45-Min “Scheduled Call”

This part is where things get sketchy.

When you finish the 7-day course, you will be promoted to head over to Andrew’s website (Timetheory dot com). There, you will see a very basic landing page full of testimonials and reviews, these are there to convince you that Andrew is not a crook. After you click on the button “I don’t need more info”, you will be asked to choose a time for the 45-min call. Then you will be prompted to fill a form where you will need to add the following details:

Name, Email, Job Title, What country do you live in?, How old are you? How has procrastination affected your life?, What do you want our help with, How would you describe yourself, Can you invest in your growth right now, Phone Number.

Once you fill these fields, you will receive an email from TimeTheory with a Zoom meeting link and password for the scheduled call. 

The call is very scripted and in the end, they will essentially try to sell you their procrastination program. 

It doesn’t matter what your struggles are, they essentially don’t care about all that, they want to sell. Chelsea Karabin is the sales rep for TimeTheory and she will talk to you like a quack-clinical psychologist. By the end of the 45 min call, there’s a very high chance you will make a purchase with TimeTheory.

What I don’t like about this is the people Andrew and his team are targeting. They are targeting people suffering from chronic procrastination, these people need actual help from real experts, not online quacks like Andrew. But using his sales skills and basic manipulation, Andrew Kirby persuades them into giving him the money which they would’ve otherwise spent on real help.

Overpriced TimeTheory Course

By the time you reach this point in Andrew Kirby’s manipulative sales funnel, you have already spent approximately 3.5 hours in the sales funnel. This boosts the chances of the target (you), making a financial commitment as high as they can get. And by this point, the TimeTheory team will sweetly offer you their $2800 course (which is $1400 for students), which is a VERY high price for a ~42-day course. 

But because of the extreme levels of manipulation the target has already faced, they will make the purchase. 

There’s a reason why Coffeezilla stands against spending money on fake gurus online; they provide pseudo value to their victims which doesn’t last in long-lasting success.

Am I Just A “Hater”?

In a perfect world, this section would have been unnecessary, but I understand that there will be a lot of people (mostly from Andrew’s team), who will try to label me as a “hater” or a “loser”, all in attempts to try to avoid the logical issues presented in this piece. 

So I’ve added this section. There’s also a high chance that Andrew’s fans will start calling me names instead of trying to understand the point and I understand their POV, they have been basically brainwashed into believing that Andrew has changed their life and he is nothing less than a demi-God.  Feel free to skip this section if you are not a troll or Andrew’s fan boy.

“You are jealous that Andrew is tons of money and you want clout from it loser!”

I have no problems with people making money from ethical sources. But what Andrew is doing is not actually ethical at all. He is targeting people with potentially career-ruining problems and instead of giving them some actual advice, selling them his horribly exorbitant course and making money off them. I could care less about whether this post gets “clout”, I just want to help people avoid a scam, I do this in my free time as a hobby.

“What’s wrong with selling a product online? Aren’t you nit-picking?”

There’s nothing wrong with selling products/services online. It would be delusional and dumb to think otherwise. However, if you are manipulating masses in order to sell an unverified course made by kids, then you are definitely not doing the right thing. 

Andrew isn’t a medical professional, but because of his sales skills, he convinces people that his course is better than consulting with a doctor with years of experience. And please don’t say “Oh but Andrew says you should seek mental help if you think that’s what’s needed”, because this is just a legal disclaimer and even he doesn’t want anyone to choose this path, as it doesn’t make him money.

“But seeking therapy is so expensive”

I hoped that the US had better healthcare, but yeah, the truth is that seeking therapy can be very expensive if your insurance doesn’t cover it. But there are services like BetterHelp which actually offer qualified professionals at affordable rates, and if affordability is a major issue, I strongly suggest you check out the online alternatives to traditional in-person therapy.

Also, seeking therapy will give you long-term solutions to your behavioral problems, that are actually curated specifically for you, which is a thousand times better than a generic online course. Anyone who tells you otherwise is probably trying to sell you something or they are inexperienced in the field of behavioral change.

“This is slander!”

I’m just debunking the whole sales funnel and manipulation that Andrew Kirby and TimeTheory.com use. If it was an ethical business with no snakes in their sleeves, then they wouldn’t be using these shady methods. There is nothing untrue in this post, and calling it slander is a pathetic attempt at avoiding the truth. 

I hope this clarifies some questions that you might have had about this whole thing. 

Better Alternative To Andrew Kirby’s Overpriced Program

I understand where most of Andrew’s fans come from and I have great empathy for them. These are people who are sick of being stuck in their life due to their bad habits and destructive tendencies. But an overpriced course is NOT the answer. In this section, I’ll give you guys some amazing alternatives to Andrew’s course which are sure to help you more while costing much less.

I have no affiliation with any of the services or products I’m recommending, and to keep things 100% honest (unlike Andrew), I’m not adding any type of affiliate links on this post. 

Andrew Kirby is unqualified and has no credentials of a psychotherapist. There is a recent trend in the market that “credentials don’t matter”, however, this is not true for medical professions and people who treat patients without credentials are called frauds and quacks. While Andrew isn’t directly providing one-on-one therapy, he is providing a horrible alternative to it which will lead to people avoiding getting therapy altogether. As they will think that they can fix their issues themselves. When you break a bone you don’t try to fix it yourself, then why do it with your behaviors and emotions. This advice is not a new trend or a new fix, but it works, so please try it once at least.

Here are the best solutions for someone struggling with procrastination:

  1. Wake up at the same time every day:
    This worked wonders for me and it will help you a lot as well. I’m not asking you to sleep at the same time as it can tricky, however, waking up at the same hour every day is very doable. The biggest benefit of doing this is that soon you will get habitual to waking up at this hour and you can actually follow through with a schedule instead of failing every 3 days.

    It also helps in managing time, because you can’t negotiate with sleep in the long run and if you have that under control, you have won 50% of the game.
  2. Eat fat and protein-rich breakfast:
    It might seem counterintuitive to eat fats in breakfast, as it is a very stigmatized nutrient. However, research has shown that fats and protein in breakfast don’t spike your insulin levels much and thus keep your emotions stable in the morning. Eating simple carbs first thing in the morning might lead to brain fog which itself might lead to procrastination and so on.

    A cheap and obvious option is a few scrambled eggs with some greens. I would suggest that you try out different recipes before sticking with a few of them. 
  3. Eat decent portions spread throughout the day:
    A common mistake most youngsters make is having inconsistent meals. The portion size of their meals varies way too much and it leads to involuntary mood-swings and laziness.
    Most people don’t even realize why they feel so lazy throughout the day and in most cases, this is the reason.

    My suggestion is to eat similar-sized meals throughout the day. If you have trouble sleeping, then eat a bigger meal for dinner and avoid any caffeine 8-10 hours before bed.
  4. Meditate for at least 2 minutes every day:
    This might become the most important task of your day, so please don’t ignore meditation. There are a lot of stupid stereotypes surrounding meditation but please ignore them. It simply works. Meditation has numerous benefits and I cannot emphasize its importance enough. You don’t need to be a Yogi sitting in the Himalayas to meditate. You can start by putting a timer of 2 minutes, sitting down, closing your eyes, and counting your breath. That’s it.
    I would strongly recommend that you try guided meditation as it is amazing for beginners. The three I personally recommend are Calm, Waking Up By Sam Harriss, and Headspace. They are free to try, and all it takes is a few minutes every day, please give them a try and I promise you won’t regret it.
  5. Listen to audiobooks or podcasts whenever you can:
    Reading books will be way too boring for you if you struggle with procrastination. If you already have a reading habit, then keep on with it but if you don’t, then start with audiobooks and podcasts. Audible provides some of the best audiobooks in the market for damn cheap prices if you join the service.
    For podcasts, look no further than Spotify, you can download podcast episodes and listen to them without paying a cent. Podcasts are very fun to listen to and you can listen to them almost any time. Audiobooks are duller compared to podcasts but once you get used to them, you’ll love them.
    Soon you will automatically start to read as these mediums will help you actually learn about the topics you are interested in.
  6. Instead of planning a time table, live a productive day and track it:
    This is a weird mistake I’ve seen dozens of people make. They will make a plan for the day and then try to follow it. This doesn’t work for people with procrastination problems as it adds a lot of stress which flares their destructive tendencies. What I want you to do is to try to “live” a productive day and track it. Do it as many times as you like. Then see if there are any improvements you can make. 

These are some tips that helped me and a lot of other people get back on track. However, please don’t think that this is a replacement for seeking help. I just put these here to give you a starting point. I am not a medical expert and that’s why I’m not charging anything for these tips, as it would be just unethical otherwise.

If procrastination is actually ruining your life, please seek therapy!

If possible, then seek behavioral therapy from a good therapist. These fake gurus try to demean and stigmatize “getting therapy” because if people start doing that, these fake gurus will be out of business and they will have to get a real job to make money. Ask your friends or research online, soon you will find a therapist and from there you can get started.

There will be people reading this who can’t afford therapy, and if you are one of them, please don’t be discouraged. While there’s not a lot we can do right now to fix the American healthcare system, we can seek more affordable alternatives. BetterHelp is a good alternative in my experience. Mainly because it is extremely affordable and has exceptional accessibility. Please give it a try if you don’t have the resources for in-person therapy.

Andrew Kirby Review 2021 Verdict: Manipulative Sales Man

Andrew Kirby tries to portray himself as someone who wants to help people, all the while he tries to manipulate vulnerable people into buying his exorbitant course. He doesn’t have any credentials as a behavioral therapist and thus, is nothing but a quack in that manner. His free content is good but I would strongly advise everyone to avoid his course on TimeTheory.com.

3.2 Total Score
Don't Buy Andrew's Course

Andrew Kirby tries to portray himself as someone who wants to help people, all the while he tries to manipulate vulnerable people into buying his exorbitant course. He doesn't have any credentials as a behavioral therapist and thus, is nothing but a quack in that manner. His free content is good but I would strongly advise everyone to avoid his course on TimeTheory.com.

4Expert Score
Trust
5
Value For Money
3
Reliability
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Reputation
5
Experience
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2.4User's score
Trust
2.5
Value For Money
2.7
Reliability
2.5
Reputation
2.1
Experience
2.2
PROS
  • Helpful Free Content
  • High Production Quality
CONS
  • Manipulative
  • Dishonest
  • Exorbitant Prices
  • Taking Advantage Of People
  • Fake Guru
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11 Comments
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  1. You’re suggestions for procrastination are spot on, and I’d like to add some insight. I think people procrastinate because their personal schedule is an inconsistent jumble of tasks not in any kind of sequence that the brain can endorse. So the mind wanders endlessly with no impulse to do the things we are certain we want to do. People will also try to do tasks after sunset that should have been done during the solar day cycle, sun up to sun down, because there is a very different physiology to the absence of sunlight. The architecture of our brain’s are 50,000 years old, approximately, and the menial tasks of survival and socializing were organized in three phases of the day, in my understanding; from sun up to sun high, sun high to sun down, and sundown to sleep. And doing tasks in stacked sequences optimal to each phase allowed habits to form and those habits are endorsed by the brain so that the feeling to do the task was signaled. How long you spent at the task and at what time, like exercising, doesn’t matter whether its an hour or 5 minutes as long as you showed up in the sequence and kept it in the solar phase. When we exercise in the morning one day and then in the evening the next day, it desensitizes the habit, and we do whatever the dopamine-driven feeling of the moment endorses. (Andrew actually hinted at this in some of his most recent videos… until he disappeared.) I sort of realized this when I was on a writing journey that was going well, then volunteered to fly to NM to rescue a friend in a hospital and bring her back to Oregon by rental car. My whole momentum was blown for that three-day trip. I got desensitized by not keeping to my daily routine, and I didn’t understand it until now. We can have a successful modern life, but we can optimize and maximize our output by aligning with our natural physiology that wants to do tasks and behaviors in planned and repeated sequences, and according to the cycle of daylight. Also, ritualize your sleep schedule first, and optimize for deep sleep (cool room, no light sources, etc.) This is best by adhering to a strict rule after sundown to avoid screens, scrolling, and eating late, and maximize social and intellectual pursuit, like reading or talking about big ideas.

  2. 0.9
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    I have bought it and wanted to share what it is like.

    So I was watching his content and using some of his for a while. After, couple of months I have registered for a call with Chelsea Carabin who tried to sell me the 1400 dollar course; even given me a credit option. I felt quite great about the idea of the course, but the price was unreasonable. So, in about half a year I have noticed that Andrew have made a new programme for $500, it was unclear how it was different, but because I was so desperate to solve my procrastination problem I have bought it.

    When I accessed it I found that many videos are ‘in progress’ and videos that were uploaded had Andrew or some other guy talking over screen recorded youtube videos and drawing some (not very professional looking) diagrams. It was quite obvious that little effort was put in that cheaper programme and it was released unfinished (why would you release it unfinished?). I felt like he just wanted to earn some money instead of actually delivering value, but I still trusted the thing.

    After a while, I have received multiple emails about the programme being updated and all. He replaced screen recorded videos, improved the commentary and eventually added all of them.

    I think that he might have made the videos intending to actually solve procrastination and help people, while earning some money, but clearly this whole thing, even after improvements, is not nearly as effective as Andrew described. I strongly feel that he have overexaggerated testing, effects and value of this thing.

    I watched all the videos and didn’t feel different, even though in the intro video he says you can just watch the and do not have to write everything down; I rewatched all videos and wrote down all key points. It felt like I am still missing something, so, I have READ ALL THOSE KEY POINTS EVERY DAY IN THE MORNING FOR A WEEK, until the thing proved to be useless…

    Helpful(3) Unhelpful(0)You have already voted this
  3. WARNING! I went through Kirby’s “FREE” call.

    As the OP states, andrew kirby is a sales guy, I found an old article of him on Warriorforum (marketing forum)

    https://www.warriorforum.com/members/andrew-kirby.html

    What do you see there: Internet marketer

    Call:

    I recognized Kirby’s scripted call:

    Asked me questions about my problem
    Kept asking questions
    Asking how I feel
    Gave me nothing of real value or practicality
    Asked me to join his program so I get rid of my procrastination

    Under no circumstances buy from this snake oil seller.

    Also, he made me an offer: 1500$ in 3 installments. My god…

  4. 0.5
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    Biggest waste of my $1400. The course was filled with nonsensical banter and didn’t even teach me anything I didn’t know already.

    I can try to get a refund but I know already that he wouldn’t issue any. That guy’s a fake. A total scammer who cares only about his own self interests rather than his students.

    Don’t buy that course people. It would only waste your time and money.

    - CONS: Total waste teaches nothing
    Helpful(2) Unhelpful(3)You have already voted this
  5. Andrew is an example of fraud. He takes advantage of gullible college students and takes their hard-earned money. Those kids work their buttocks off at minimum wage and this con-artist takes it from them.

  6. 0.5
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    Holy Moley, he has a new program out called the “effortless action program” and watching his ads online for them is actually kind of disgusting. Its insulting how blatant the manipulation is.

    Helpful(5) Unhelpful(3)You have already voted this
  7. 0.5
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    Andrew Kirby has become a sellout. I used to love his channel but recently he released a course called Effortless Action System, which is just an overpriced product imo.

    The self-help industry on YouTube is becoming horrible every so fast, only a few good ones are left like BetterIdeas and Nathaniel Drew, but it’s only a matter of time before they do become sell outs like Andrew.

    What a shame :/

    + PROS: Misleading people
    - CONS: Horribly overpriced courses
    Helpful(5) Unhelpful(2)You have already voted this
  8. 0.2
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    Thanks for this review. I was interested in his course for some time now, this helped clarify a lot of doubts.

    Helpful(4) Unhelpful(1)You have already voted this
  9. 5
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    Wtf?! I have bought the course and went through it. You are way off fam. It is actually quite well structured and well-made. You are just a hater with no life, I’m sure you are one of those leftist pricks who are ruining this freaking country. I read the way you talked about the healthcare you [email protected]$$-licker. Go back to your projects and stop posting hate. Andrew is an amazing guy and I absolutely loved the course, if you disagree with me, you probably won’t ever fix your problems retard.

    + PROS: LOSERS HATE WINNERS
    - CONS: SCUM HATER
    Helpful(5) Unhelpful(9)You have already voted this
    • Oh god, what the hell is this comment! Go away you freaking racist, why does everything have to become about politics, this is literally a post about a freaking fake guru selling courses. How can you even think that this is in any way a political thing???

  10. 1
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    I have been watching Andrew’s content for months now and originally I really hated this article. But it does make some good points. I did notice the clickbait but I thought that I was overthinking, it is just sad that we can’t have honest guys in this industry. First Matt became a sales guy and now Andrew. I wonder how many people have bought his course. Well, I recently signed up for the call but now I don’t think I’ll go further. I’m not from the US and the price tag will be way too much in my currency. Thanks for the post OP.

    + PROS: Good marketing
    - CONS: Expensive Lies broke my trust
    Helpful(3) Unhelpful(1)You have already voted this

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