Bennett Maxwell – A Knockoff – the Dirty Dough Lawsuit

Phoenix is witnessing a cookie war as Bennett Maxwell is facing a major lawsuit. This time, he is facing allegations of copyright infringement and plagiarism. 

Crumbl Cookies is suing Dirty Dough, Bennett’s company, for copying the decor, packaging, presentation and even cookies from Crumbl. 

While Bennett Maxwell thinks the allegations are ridiculous, Crumbl thinks otherwise. Bennett claims his brand’s colors are totally different and the logos are different as well. 

However, it’s quite common among smaller companies to copy well-known brands to gain new customers. It helps them seem more credible as they deceive consumers into thinking they are affiliated with the larger brand. 

Journalists visited the websites of Crumbl and Dirty Dough. There, they noticed that both of them serve cookies in rectangular boxes with a similar variety of flavors. 

Bennett Maxwell

Bennett Maxwell questioned that fast food companies serve their food in brown paper bags. Yet, they don’t sue each other for using such bags. 

The Dirty Dough lawsuit isn’t the only case Crumbl has filed. In Utah, they are suing another cookie company called Crave for similar infringement. 

Crumbl has said that they take their role in building and defending the company and its trademarks seriously. Furthermore, the company says it has over 1,000 franchise partners and 30,000 Crumbl crew members, all of whom have worked hard to create this brand. 

Although Dirty Dough is smaller than Crumbl, it’s still a relatively prominent organization. 

Bennett Maxwell’s firm is planning to launch 96 new franchise locations in Idaho, Colorado, Nevada, Utah and Arizona before 2024. 

More About Bennett Maxwell

Apart from Dirty Dough, Bennett Maxwell has been involved in several other ventures. He runs Maxwell Real Estate where he owns 5 residential properties with over 15 tenants. 

Bennett has been running Maxwell Real Estate since 2016. 

Also, he was the co-founder of Switch to Solar and ran the firm until June 2021. Bennett founded Dirty Dough in April 2019 and has been running it ever since. 

The office of Dirty Dough is located at 1537 W Broadway Rd, Tempe, AZ 85282. 

Bennett has an Associate’s degree in Spanish Language and Literature.


Currently, Bennett says he will see Crumbl in court. However, copyright infringement is no laughing matter. 

If the court finds Dirty Dough guilty, the brand will change itself completely. 

Bennett might even have to pay substantial penalties for the same. 

Furthermore, it has become increasingly common among shady businesses to use such unethical promotional tactics. For example, Aaron Sansoni is a notorious scammer who uses fake reviews to promote himself. 

There’s a good chance Bennett Maxwell is using a similar tactic by copying a major brand. 

2.3 Total Score

It’s quite common among small businesses to imitate larger brands so they can use their borrowed credibility for their benefit. However, it seems this strategy has now back-fired as Bennett Maxwell is facing a major lawsuit.

3Expert Score
1.5User's score
  • None
  • Facing a lawsuit for copyright infringement
  • Suspected of plagiarism
  • Lacks business ethics
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1 Comment
  1. 0.75

    Bennett Maxwell doesn’t talk to his staff members properly.

    The man has some serious issues. I have never felt safe when he talks to me and I have been working at Dirty Dough for months.

    He is not a good CEO.

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