Crystal Clear Digital Marketing – Charlatans Duping Customers
Crystal Clear Digital Marketing, LLC, was founded by current CEO Tim Sawyer. The company’s headquarters are in Orlando, Florida. Crystal Clear Digital Marketing, LLC claims to design computer software that would revolutionize healthcare facility operations.
It operates mainly through its official website, https://crystalcleardigitalmarketing.com/.
Healthcare facilities can also integrate computer software with social media platforms to market products and communicate with customers. It handles vast amounts of data and information, including patients’ and employees’ records. Technology promises to ensure that healthcare facilities can handle such information with ease. Computer software is immune to human errors and can be updated in real-time, among other benefits.
Services offered by the company
The company has various technologies meant to cater to customers’ differing needs. The Social Patient Center (SPC) is its main software. The software offers integrated marketing and lead generation features, as the company’s website demonstrates.
The software enables the client to increase revenues and streamline the billing process. The SPC also has an integrated calendar management system. The system allows healthcare facilities to track patients’ whereabouts and send automated appointment reminders.
Companies in various sectors have embraced digital marketing to increase customer base and boost sales. Since numerous people worldwide have access to at least one social media platform, health facilities see such platforms as the next frontier for increased revenues.
The company also claims to assist customers in adopting digital marketing technologies. Therefore, it offers various digital marketing services, including Search Engine Optimization, Content Marketing for medical professionals, and web design.
Workplace culture
Technology companies employ various professionals, including web designers and programmers. A company’s culture is determined by how well it treats its employees. Various employees have worked for the company, and their views and experiences can be used to evaluate the working environment created by the company.
According to a former employee, the company’s employees are encouraging and accommodating. The employee demonstrated that the CEO was friendly and assisted the employees whenever they faced challenges. Another employee claimed that the company’s working environment was great. However, the employee argued that the opportunity for professional growth was limited.
Growth opportunities are critical in motivating employees and enhancing their professional skills. Lack of such opportunities makes it hard to be promoted and gain additional experience https://www.indeed.com/cmp/Crystal-Clear-Digital-Marketing/reviews.
Employees should be allocated reasonable workloads and paid amounts that coincide with the amount of work they perform. According to another employee, the company is highly understaffed; hence, the amount of work is exceptionally high compared to the staff.
The limited number of employees is overworked to ensure the entity meets its goals. Additionally, the employee complained that the company underpays its employees. Other employees also claimed they worked for the company for no pay https://www.glassdoor.co.in/Reviews/Crystal-Clear-Digital-Marketing-Reviews-E1010480.htm.
One of the benefits of the company highlighted by employees was the ability to work remotely. An employee claimed that the company allows employees to work from home and submit weekly reports. However, the employee claimed that the company embraced favoritism when promoting employees. Employees closely related to top managers were more likely to be promoted. The employee also affirmed that the company underpaid its employees.
A different employee also claimed that the company failed to provide medical cover to its employees. Based on the employees’ comments, the company fails to motivate its employees through competitive salaries and opportunities to grow their skills. Favoritism in appointments also negatively affects employees’ morale https://www.glassdoor.co.in/Reviews/Crystal-Clear-Digital-Marketing-Reviews-E1010480_P2.htm?filter.iso3Language=eng.
Quality of services offered
The company promises that customers can be assured that the technological services will enable them to interact better with customers and increase sales. High-quality services mean that the company meets its promise. A previous customer claimed that they contracted the company to re-design its website, which will attract more customers and enhance its online presence. The customer claimed that the company’s contact person was the CEO, and the project ran between 2018 and 2019.
The customer was disappointed with the services offered. The customer claimed that the company redesigned the website, but it did not meet the expected standards. The company ended up terminating the contract. The redesigned website failed to meet the expected number of leads and site traffic. The customer also complained that the company could not consider their needs and preferences: https://clutch.co/profile/crystal-clear-digital-marketing#reviews.
Another customer also had similar complaints. The customer contracted the company to create a website for their medical company. The customer paid a down payment of USD 6,000 for the service. Four months later, the company had not delivered a website (https://www.yelp.com/biz/crystal-clear-digital-marketing-orlando).
The company claimed it could only create the website if the customer paid the entire amount, contrary to the previous agreement. The customer desperately paid the remaining amount. A month later, the company delivered a website to the customer. However, the customer claimed the website was below the expected quality. The customer was ready to allow the company to improve the standards and, therefore, requested changes to the design.
The company refused to make the requested changes and suggested they could only make the changes if the customer made the website live. The customer made the website live as requested, but the company still refused to make the required changes.
The customer later discovered that the company had stated its contract ended when the website went live. Therefore, the customer claimed that the company pushed him into making the website live mainly to evade making the changes, which can be considered unethical.
How much does the company Charge?
Since the company is a profit-making business, it is expected to charge its customers for its services. Therefore, the company is expected to charge reasonable prices that are also in line with the services offered. The company does not price any of its services on its official website. The prices can only be determined by considering how much previous customers were charged.
The customer who contracted the company for a website claimed to have paid between USD10,000 and USD50,0000 (https://clutch.co/profile/crystal-clear-digital-marketing#reviews). The customer said the costs were extremely high compared to the services received. The company scored 1 out of 5 on the services’ cost in https://clutch.co/profile/crystal-clear-digital-marketing#reviews.
The company’s services have been reported to have led to a monetary loss of US $120000. The majority of customers claimed that the company’s services are costly. Customers have also noted that the company charges the entire amount before doing any work. Most customers have demonstrated that the websites created by the company did not improve revenues; hence, the costs are more than the expected income.
Communication with customers
Good companies communicate effectively with their customers. Companies should ensure that the communication process is efficient and that customers are respected. The company under consideration mainly communicates to customers through its website, emails, and conference calls.
According to a customer, the company communicates through emails and conference calls. However, the customer claimed that the communication process is one-way since the company does not listen to the customers’ issues and concerns. The customer felt that email communication was ineffective as the company delayed replying to the emails.
Most employees felt that the company had created a reliable internal communication system and were happy with the ease of communication between management and low-level employees. The company adopts a team mechanism where employees interact effectively and work together to solve particular issues.
The company has accounts on various social media platforms, including Facebook and LinkedIn. However, its Facebook account is less active, as the last post was made on June 24th, 2020 (https://www.facebook.com/Crystal-Clear-Digital-Marketing-100633428009446/).
The company has only 16 followers on Facebook, which shows it is unpopular. Some customers have claimed that the company does not disclose all important information. For example, the company does not inform customers that releasing the website live would end the contract between the company and the customer. Failure to disclose such information shows that the company is deceitful.
Can you trust the company with your data and information?
Healthcare facilities are delicate, and customers’ data and information should not be exposed to unreliable third parties. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) protects sensitive patient health data and information from being disclosed without the patient’s consent. Releasing patient data and information to unauthorized users can lead to prosecution.
The company claims to enhance customers’ website and social media platforms, hence might come across vital patient and data. A customer claimed that the company diverted customers’ traffic from the customer’s official website to an undisclosed website.
Therefore, the customer registered a decreasing number of customers. The company would have acted in good faith and used customers’ data and information for the purpose under the agreement. Diverting customers’ traffic is unethical and contrary to the agreement between the two parties.
Based on the customers’ complaints, it can be concluded that patients’ data and information are not fully safe with the company. The company can use the data provided for reasons beyond the agreement, which compromises the security of the data. The company does not also provide a commitment to ensure the security of patients’ data and information in its website.
Does the company operate under different names?
According to various customers, the company operates under different names. One customer said he was introduced to the company through his EMR company, Patient Now. Patient Now claimed to have purchased Crystal Clear Digital Marketing, LLC (https://www.yelp.com/biz/crystal-clear-digital-marketing-orlando). The company’s official LinkedIn platform also states that Crystal Clear Digital Marketing, LLC changed its name to RxMarketing (https://www.linkedin.com/company/crystal-clear-digital-marketing).
A company can use different names for various reasons, including rebranding or hiding significant information. In the case under consideration, the company has used confusing names that create suspicion. The company also uses different names under other circumstances to attract other customers and confuse customers who might have heard negative news concerning the company.
A customer claimed that the company goes by different names as that’s how he was “caught up in their scheme”. Therefore, the company’s use of different names raises more questions concerning the entity’s legitimacy.
What is a Red Flag?
A red flag signals that a company’s stock, financial statements, or news reports may contain an underlying issue or danger. These indicators can take many forms and are often identified by analysts or investors as any notable undesirable trait.
Does the company provide refunds?
The company does not provide a clear refund policy on its website. Additionally, most customers have claimed that the company failed to deliver the expected quality of services and to refund customers dissatisfied with the services offered.
The company requires customers to pay the entire amount instead of a deposit, which is unprofessional. The lack of a refund system makes customers pay for services even if unsatisfied, putting them at a disadvantage when using the company’s services.
References
- https://www.bbb.org/us/fl/orlando/profile/digital-marketing/crystal-clear-digital-marketing-llc-0733-90315396/complaints
- https://www.indeed.com/cmp/Crystal-Clear-Digital-Marketing/reviews
- https://www.glassdoor.co.in/Reviews/Crystal-Clear-Digital-Marketing-Reviews-E1010480.htm
- https://www.yelp.com/biz/crystal-clear-digital-marketing-orlando
- https://clutch.co/profile/crystal-clear-digital-marketing
- https://dirtyscam.com/report/crystal-clear-digital-marketing/
- https://www.linkedin.com/company/crystal-clear-digital-marketing).
- https://www.facebook.com/Crystal-Clear-Digital-Marketing-100633428009446/
