Salvatore Malatesta – Pervert and Abuse of Employees

Salvatore Malatesta is the owner of popular cafe St. ALi. He has been in controversy recently for his greedy promotional tactics and many of his ex-employees came forward to expose his shady business practices. 

In the following review, I have explained his controversy in detail and how he got exposed: 

About St ALi:

St ALi is a cafe and coffee retailer based in Melbourne, Australia. They currently run 2 cafes in Melbourne. While it was founded by Mark Dundon in 2005, Salvatore Malatesta bought the brand in 2008 and has been running it since then.

They offer various products including Espresso bundles, gift vouchers and many other retail products. The company has enjoyed significant success in recent years however, their thirst for sales prompted them to pull a terrible stunt during the pandemic. 

Who is Salvatore Malatesta (St ALi):

Salvatore Malatesta is the current owner of St ALi. He has been running the food and beverages company for years and is a graduate of the University of Melbourne. 

Salvatore has been in the coffee industry since 1993 and is the founder of Sensory Lab Coffee Roasters, Plantation Coffee and Clement Coffee Roasters. 

Some might say the success has gone to his head as the recent Salvatore Malatesta controversy has attracted a lot of negative attention for the CEO. 

But before I explain exactly what happened during the controversy, you should know the cause behind it: 

How Salvatore Malatesta Used COVID-19 Testings Kits For “Promoting” His Cafes

We all know about the virus and the issues we faced because of it. Many people were locked into their homes and in Australia, there was a scarcity of Rapid Antigen Tests. 

Even right now, people are selling RATs at a premium because of the shortage. Selected testing centers are distributing some tests for free and more are expected to enter the markets. 

Salvatore Malatesta, being a successful entrepreneur, didn’t think of helping people during these hard times. Instead, he focused on monetizing this catastrophe as his cafe started offering free RATs to customers who spent $159.99 or more. 

St ALi Coffee Roasters of South Melbourne sent its subscribers a message in January 2022 saying it had secured a lot of RATs for staff, families and friends. The message said that the company wanted to extend these to its special VIP customers. 

They claimed to gift a free 2pk rapid antigen test and ship it free in Australia if a customer spent $160 at their online store. The offer was limited to one per person. 

Naturally, it attracted a lot of criticism from consumers. 

People highlighted that the move is stupid, disappointing and distasteful. Many of them pointed out that many were in need of those tests and it was terrible of St ALi to hoard these tests and use them as a “sales offer”. 

Salvatore Malatesta and his cafe were making headlines because of this incidence:

Soon, every major news outlet and social media were talking about this issue. However, the company apologized and realized its mistake. 

You might think the controversy would end here but no, things got worse. 

Salvatore Malatesta was infuriated to see people criticizing him and he started using different illicit tactics to bury the story.

Salvatore Malatesta Reddit Controversy: Using Power To Take Down Posts

As I highlighted earlier, people were talking about the Salvatore Malatesta controversy, all over the internet. However, there was one Reddit thread where people talked about this issue the most. 

The post shared the text message St ALi had sent to the user. They pointed out that it was extremely gross and they were not going to order from this place anymore. 

For some reason, the moderators of the subreddit deleted the post. It is no longer visible on Google. Keep in mind that Reddit moderators are notorious for taking money for taking down posts. 

In the comments, many people have shared their opinions on Salvatore Malatesta and how pathetic his marketing strategy was. 

What Different People Said on the Salvatore Malatesta Controversy:

One user pointed out that Salvatore is such an A-hole that the original founder refused to sell the business to him. So, Salvatore used a broker and kept his identity secret to buy the business. 

Another user shared that they used to work for his ex-wife. Apparently, Salvatore cheated on his ex-wife with a 19-year-old worker at St ALi. There are rumors that he slept with many young girl hires or made sexual remarks. 

Many friends of the Reddit user quit or were fired for highlighting the problem. That’s not all. Apparently, he only used to hire good looking girls at one point. 

Another user highlighted the same issues. They highlight that Salvatore Malatesta is a sleazy man who always tries to get more money from a situation. He never paid penalty rates and only hired 18-23 year old hot girls to work the floor. 

Furthermore, he would talk sleaze about them to the baristas. In one incident, Sal had made new menus for Cup Day and they didn’t say the name of the venue. Instead, the menus had “Salvatore Malatesta” in raised lettering with several special dishes. However, he increased the usual menu cost for every item by 15% to cover the extra costs for making the staff working on a public holiday.

Nevertheless, when the staff asked him about the holiday pay, he kept it all to himself. He was quite unapologetic about it all as well.

The stories don’t end here. 

“Salvatore is a Complete Sleaze”

One Reddit user shared their experience while working under Salvatore a few years ago. 

They highlight that Salvatore Malatesta was a complete sleaze and gave no penalty rates. Sometimes, he left with the whole week’s tip jar as if it was a joke. 

When they used to work at St ALi, somehow a chubby Asian guy got hired. They overheard Salvatore saying that he didn’t fit the look of the cafe and the guy’s job didn’t last long. 

The reviewer pointed out that Sal tried to convince them to defer uni and work there for a salary. He also offered them to live in an apartment he would rent. But the redditor declined the offer because they knew working for a salary under him would be a terrible idea. 

Also, the redditor shares that Sal had hired a woman to manage the cafe and she left within a few months. Turns out, Sal was asking her to do some ‘cooking the books through the till’ sort of stuff.

One day, there was a Mini car parked outside the cafe and all the staff had to wear t-shirts that only said MINI across the front. 

The redditor shares that Salvatore Malatesta is extremely greedy and selfish. 

Many of his ex-employees were glad that his RATs controversy exposed his unethical business practices. 

Some even pointed out how Sal had a personal website with specific pages for keywords related to him such as “Salvatore Malatesta Family” and “Salvatore Malatesta Wife”. However, he deleted it soon after. 

Later, Mods gave an explanation for why they deleted the post. They said they didn’t want to get into any legal trouble with Sal. Salvatore had started sending legal threats to the moderators of this subreddit simply because he didn’t want people to expose him. 

It wouldn’t surprise anyone if he goes after this post as well. You can see the Reddit post here.

Verdict

Using a global pandemic and the shortage of necessary resources as a business opportunity is the epitome of corporate greed. Salvatore Malatesta is a prime example of this. 

This controversy also brought a ton of other issues into the limelight. Many of his ex-employees came forward and shared how he exploits his staff and mistreats women. 

Certainly, they kept their identities hidden because they didn’t want to face any legal trouble. Sal is rich and has an army of lawyers ready to take down anyone who brings up his shady practices. 

Hopefully this controversy will prompt him to make some improvements. 

2.4 Total Score
Narcissist

Salvatore Malatesta tried to take advantage of a pandemic and the desperation of its victims. Furthermore, when people started criticizing him for it, he began issuing legal threats. Be wary of him and his businesses.

2.6Expert Score
Trust
2.5
Experience
3.5
Service
2.5
Ethics
2
2.1User's score
Trust
2.3
Experience
2
Service
2.1
Ethics
2.2
PROS
  • None
CONS
  • Greedy
  • Insensitive
  • Takes advantage of staff
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18 Comments
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  1. 0.75
    Trust
    20
    Experience
    10
    Service
    10
    Ethics
    20

    I feel bad for Joanne, sal malatesta wife. She must have been suffering greatly. Imagine being married to a guy who constantly harasses young girls working at his cafes. She must be in so much stress.

    Helpful(1) Unhelpful(2)You have already voted this
  2. 0.85
    Trust
    20
    Experience
    10
    Service
    20
    Ethics
    20

    Yeah I never liked thei coffee either. More reason for me to avoid that hellhole.

    Helpful(2) Unhelpful(1)You have already voted this
  3. 0.5
    Trust
    10
    Experience
    10
    Service
    10
    Ethics
    10

    Working with Sal was scary. He would randomly make disgusting remarks about the waitresses like it’s nothing. He is a pervert.

    - CONS: Pervert
    Helpful(2) Unhelpful(1)You have already voted this
  4. 0.5
    Trust
    10
    Experience
    10
    Service
    10
    Ethics
    10

    When I used to work at St ALi, Salvatore made several comments which were too “unprofessional”.

    He is a misogynist who views women as objects, nothing more.

    One of the girls tried to complain. But a while later, she lost her job.

    He is ruthless. You can’t even utter a word against his behaviour.

    + PROS: None
    - CONS: Pervert Misogynist
    Helpful(3) Unhelpful(1)You have already voted this
  5. 1
    Trust
    20
    Experience
    20
    Service
    20
    Ethics
    20

    Salvatore should address this situation imo.

    What he did here is an utter disgrace, particularly for someone in his position.

    He should be apologising in public for some of this stuff.

    He might be rich but that doesn’t mean he can’t be held accountable to society’s basic standards.

    Helpful(6) Unhelpful(0)You have already voted this
  6. 0.5
    Trust
    10
    Experience
    10
    Service
    10
    Ethics
    10

    Don’t forget, Salvatore Malatesta didn’t face any charges nor any punishment for all of this. He is a free bird while all of those ladies are traumatized for life.

    + PROS: 0
    - CONS: Crook
    Helpful(6) Unhelpful(0)You have already voted this
    • Yup. Those women faced so many problems and not to mention, the man ran a marketing campaign to justify hoarding so many test kits. He is a ruthless, selfish and greedy capitalist. Posing with celebrities doesn’t give anybody the right to play with other people’s lives. God knows how many lives could have been saved if those test kits weren’t hoarded by this thief.

  7. 3.75
    Trust
    90
    Experience
    70
    Service
    70
    Ethics
    70

    I don’t think Salvatore did anything wrong here. Can’t a business promote itself during the pandemic?

    All I see here is a bunch of jealous guys who never did anything worthwhile in their lives. Get a job and stop crying about how horrible Sal is. Maybe the problem is in you, not him??

    He is everything you want to be. He has money, fame and everything else. And you guys are out here crying about how he makes women feel “unsafe”. How do you know they aren’t some gold diggers trying to throw dirt to a successful man’s name?

    Imo, Salvatore Malatesta did nothing wrong. Period.

    + PROS: Salvatore Malatesta is more successful than any of the people calling him a misogynist and whatnot
    - CONS: None
    Helpful(1) Unhelpful(8)You have already voted this
  8. Reply
    The Truth Comes Out
    July 7, 2022 at 4:26 am

    It’s great to see the world exposing a toxic person for who they are.

  9. 0.6
    Trust
    10
    Experience
    20
    Service
    10
    Ethics
    10

    Yk, the virus is still spreading out here. But I guess Salvatore Malatesta cares only about himself and his pockets. I feel sorry for all those people who work for him. Nobody deserves to work under such an abusive boss. He sounds like a pervert and a narcissist.

    Helpful(5) Unhelpful(0)You have already voted this
  10. 0.75
    Trust
    20
    Experience
    10
    Service
    20
    Ethics
    10

    I mean if someone still buys coffee or anything else from St Ali, they are either ignorant of these issues or don’t care about the sufferings of others 🤷🏻‍♀️

    + PROS: None
    - CONS: Abuse
    Helpful(4) Unhelpful(0)You have already voted this
  11. Salvatore is a greedy pos. If someone can stoop to such a low level and start toying with people’s lives then they are not worth it. People should stop buying from St. Ali. As long as people keep buying from that coffee place he wouldn’t care.

  12. Reply
    Salvatore Malatesta is a horrible businessman
    May 12, 2022 at 7:23 pm
    1.5
    Trust
    20
    Experience
    30
    Service
    30
    Ethics
    40

    Such an insensitive move. Salvatore Malatesta is not a good guy at all.

    I remember when I worked at St. Ali, he would often make some pretty brash and horrible, I mean, horrible comments about the women working there.

    It made me feel extremely uncomfortable and I’m pretty sure I wasn’t the only woman who felt this way. He is careless, selfish and extremely greedy.

    I am happy that his greediness is getting exposed along with his horrible management skills.

    Helpful(4) Unhelpful(0)You have already voted this

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