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Expert Review

Tai Lopez Capital

Why Tai Lopez Capital is Not Worth Your Investment – A Shady Scheme from Alex Mehr and Friends

I recently watched an ad on Tai Lopez Capital and thought of investing in it. But when I did a little homework, I found many things that told me to invest somewhere else. However, it would be selfish to not share this information with others because most of the information I found was quite inaccessible and hard to find. I hope this Tai Lopez Capital review will help people in thinking clearly and making informed decisions about this venture. 

What is Tai Lopez Capital or Retail Ecommerce Ventures or Schweitzer Alexander?

Tai Lopez and Alex Mehr launched an investment fund for accredited investors which they call by multiple names, Tai Lopez Capital, Retail Ecommerce Ventures, and Schweitzer Alexander. Even though the names are different, the product is the same – an opportunity to co-invest with Tai Lopez and Alex Mehr. I’ll be using these names interchangeably in this article because they are the same thing. Even Tai has kept the email of Retail Ecommerce Ventures on the Contact Us page of Schweitzer Alexander.

Schweitzer Alexander has the official email of Retail Ecommerce Ventures
Schweitzer Alexander has the official email of Retail Ecommerce Ventures

They have been acquiring the intellectual properties of different businesses this year under this guise. Through this fund, they aim to attract investors who are interested in online ventures. 

This fund is specifically for accredited investors and claims to offer 15% annual return with shares in the current ventures of Alex Mehr and Tai Lopez. The minimum investment required to enter this venture is $500,000. 

Did You Know?

Most financial disputes are resolved by ADR methods. The ADR methods include arbitration, negotiation, mediation, conciliation and private judging. However, it needs to be noted that less lawsuits are filed for financial scams than civil crimes, and people try to stick to the ADR methods, due to the dubious agreements by the brokers. 

“Tai Lopez Capital, Schweitzer Alexander, and Retail Ecommerce Ventures are different names of one investment fund”

On paper, Retail Ecommerce Ventures looks very impressive. They have shared a number of businesses they are running currently (or have run in the past) to show their credibility. I have looked into those businesses and to be frank, Tai and Alex aren’t showing the total picture. 

There are many things wrong with Retail Ecommerce Ventures and I’ve elaborated on them later in the article. But first, I must point out the issues present in this scheme:

Red Flags in Tai Lopez Capital (Retail Ecommerce Ventures):

Apart from the shady background of its owners, Retail Ecommerce Ventures has many other flaws which made me question its authenticity:

High Minimum Investment

The first red flag of Tai Lopez Capital AKA Retail Ecommerce Ventures is its excessive minimum investment requirement. According to the FAQ section of Tai’s website, Tai Lopez Capital OZ Fund, the minimum investment limit is $500,000. This is a huge commitment by any standards. 

Once you invest those half a million dollars, you can’t simply back out either. The minimum holding period is 5 years and it goes up to 10. For someone with no financial experience, Tai is asking a lot from others. It was the biggest reason why I even researched this much. I didn’t want to lose $500,000 in a snap by investing with a shady business owner. 

Tai Lopez Capital (Tai Lopez Capital OZ Fund) has a massive minimum investment of $500,000
Tai Lopez Capital (Tai Lopez Capital OZ Fund) has a massive minimum investment of $500,000

Misleading Information

A huge problem with Tai and Alex’s investment opportunity is the amount of misleading information they are sharing everywhere. As I have shared above, one website of Tai Lopez Capital says that the minimum investment is $500,000. But in his ads, Tai claims that the minimum investment is $25,000. 

This is contradictory because a fund can’t have two different minimum limits. Another issue is the confusion on who can invest in this venture. In some places, they claim that you must be an accredited investor but in others, they say you don’t have to be an accredited investor. A $25,000 investment limit isn’t necessarily to attract accredited investors too. 

Such contradictory information is a bad sign. Usually scammers and fraudulent organizations employ this strategy so they can deceive people into buying from them. Investment funds strive for clarity and communication. Investors should be completely familiar with the fund. But such misleading information just goes to show that Alex and Tai have some other plans. 

Tai and Alex are Marketers, Not Investors

Both Tai Lopez and Alex Mehr have just recently started acquiring businesses. Acquiring isn’t the right term though, because they only buy the intellectual property and leave out everything else. When I looked into their portfolio, I found a common theme of deceptive marketing strategies. For example, MentorBox doesn’t mention its price walls until the person has bought one membership. Similarly, Lean67 doesn’t share any information on its supplement and only mentions that it’s “Sold Out” all the time. These are not small problems. In fact, they are clear indicators of how Tai and Alex have been successfully running deceptive marketing strategies to defraud others. 

Tai and Alex are not investors even though they claim to be. They are internet marketers. 

Neither Tai nor Alex have experience in the finance industry. So trusting them with an investment fund is a huge risk in itself.

Buying Intellectual Property isn’t the Same as Acquisition

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They are buying intellectual property of major brands so they can ‘market them’ how they want. Buying intellectual property isn’t the same as acquisition of a business. 

Acquisition usually refers to buying many or most of the assets of an enterprise along with the intellectual property. 

Take DressBarn for example. It was a retail company with numerous offline stores. Tai and Alex bought its brand name (intellectual property) and started selling clothes online. This is not an acquisition. 

Moreover, they don’t use these brands as effectively as a smart entrepreneur would. Instead, they are ruining these brand names by implementing the shady business tactics they used in their previous ventures. A small glance through DressBarn reviews is enough to tell someone that something is wrong with this company. All of the brands present in the portfolio of Tai Lopez Capital have such problems. 

Which is it Tai Lopez Capital, Tai Lopez Capital OZ Fund or Schweitzer Alexander? (Multiple Names For Defrauding Investors)

This fact puzzled me the most. Why do Alex and Tai keep multiple names for one investment fund? On some places they call it Retail Ecommerce Ventures, on others they call it Tai Lopez Capital Fund, while on others its name is Schweitzer Alexander. It raises a lot of questions on the reliability of this opportunity fund. And when you also add the shady history of its owners into the mix, things get more complicated. 

I didn’t understand why Alex and Tai have kept different names for their fund, I can only speculate. Moreover, they have overlapping information all around the websites of these brands. Like I pointed out earlier, Tai is using the email of Retail Ecommerce Ventures on the site of Schweitzer Alexander. 

When you visit, it redirects you to the homepage of Retail Ecommerce Ventures. This is all very confusing for any potential investor. Chances are, most people would click on an ad of one of these funds and invest right away. Tai is running different ads for these funds too. So which fund is a person investing in? Is it Retail Ecommerce Ventures? Or is it Tai Lopez Capital OZ Fund? They don’t clarify it anywhere. 

The portfolio of all of these funds is the same. I have pointed out those websites in this video:

As you can see, all of the websites look alike and have the same people behind them. But, they all have different names even though they are selling the same scheme. 

Tai Lopez Capital Portfolio is Full of Famously Horrible Brands

The most significant selling point of Tai Lopez Capital is the number of their self-proclaimed disruptive businesses they have started. However, you can’t take their word for it and invest $150,000 right away. 

Tai and Alex market their previous companies as disruptive businesses but they are, in fact, a bunch of shady ventures. None of these investments have a popular brand. 

But both Tai and Alex are familiar with deceptive marketing strategies. And they know how to make people think these companies are successful. Let me share some important insights on all of the so-called ‘disruptive businesses’ Tai Lopez Capital has:


Zoosk Customer Rating
Zoosk has a Terrible Rating Everywhere

Let’s start with Zoosk. Zoosk is a dating site where people can meet others and is a product of Alex Mehr and Shayan Zadeh. Alex Mehr had sold Zoosk for $300 million to a company. However, it was more of elimination of competition rather than the acquisition of a successful enterprise. 

On a popular review site,, Zoosk has an average rating of 1.5 out of 5 stars with 150+ reviews. This rating alone is an indicator why you shouldn’t trust Zoosk. When I looked into the complaints, I found that Zoosk has many issues. 

For example, one reviewer says Zoosk charged her a renewal fee even when she had cancelled the service. Another reviewer complained that Zoosk charged him twice for the same subscription. 

One person complained that Zoosk doesn’t match people according to the metrics they enter and that people without the paid membership (which is called “Boosted”) can’t block a person who has a paid membership. In other words, if a person with a boosted membership is sending you horrible messages, you have no option but to ignore them. You can’t block them. 

I checked Zoosk’s rating on Google Play Store and found they have an average rating of 3.7 out of 5. For an app with more than 30 million users, Zoosk has a disappointing rating. 

Apart from this, an unknown hacker breached into Zoosk’s database in 2016 and stole the emails of the same. People from Zoosk had denied this from happening but the sample emailed matched with ones on Zoosk.  

After reading through several of these complaints, I noticed a pattern. Zoosk has no customer support and charges people without asking them. One might say Zoosk is a scam, and it’s just the first Tai Lopez Capital product we’ve discussed so far. We have many others to go. 


MentorBox logo

Next up is MentorBox, which is a premier product of Tai Lopez and Alex Mehr. MentorBox is a subscription service which offers lessons, lectures, and workshops from authors and experts. While it seems like an amazing thing on paper, MentorBox is notorious for its own reasons. Apparently, people can’t access the courses on MentorBox and complain about the customer service. MentorBox has an average rating of 1.7 on Trustpilot, another famous review site you might’ve heard of. People usually complain that MentorBox charges them more than they mention on their website. It’s a common theme in those complaints and it indicates that MentorBox isn’t such a great company after all.

Another indicator why MentorBox is very shady and questionable is how it markets itself. The website says that you can get access to great courses by paying a small fee of $7 but when you’d sign up, you’ll find that it has other membership plans as well, which the website conveniently hides until a person has bought a membership. Basically, they lure people into signing up by claiming they provide excellent courses for $7. But in reality, you can access those courses only by paying a higher fee. 


Farmerscart logo

FarmersCart is another venture of Tai Lopez and Alex Mehr. It’s a meat delivery service where you can order the meat of your choice online and get it delivered to your doorstep. Like all the other ventures I have mentioned here, FarmersCart seems excellent on paper. 

On Schweitzer Alexander, the website of Tai Lopez Capital, they claim FarmersCart has a DOD growth of 100%. In other words, it should be a very successful business. It has a dedicated website, but apart from that, there isn’t really anything else online about FarmersCart. I found two complaints about them sending wrong products to their customers but that’s about it. While not every business has to have a strong online presence, considering it’s a product of two online entrepreneurs and marketers, there should be something. There are no reviews of FarmersCart available online. In other words, it might not be as successful as Tai Lopez and Alex Mehr claim it to be. 


Lean67 logo

Lean67 is a fitness supplement. They claim it’s a low-carb, vegan, protein meal replacement shake. 

There’s a #lean67 on Instagram so anyone who buys it can share their purchase there. But when you check this hashtag you’ll see that there aren’t any posts on this except a few sponsored one. 

Lean67 is only popular among affiliate marketers who hope to make a quick buck, not among real customers

Apart from that another reason why Lean67 isn’t successful is its price. Supplements are expensive but Lean67 is the most expensive in the market. On top of that, its website shows ‘Sold Out’ ever since the product arrived. 

This is just another one of those shady scam-like products Tai and Alex own. Like FarmersCart, Lean67 doesn’t have any customers’ reviews online, which is an indication that people aren’t buying it anymore. I guess that’s why they have only written ‘Intellectual Property’ under its name on their home page. The homepage of Lean67 doesn’t specify any information on the product too. It only says that the product is ‘Sold Out’. 


dressbarn logo

Tai and Alex claim that DressBarn is earning a daily revenue of $100,000 or more. Clearly, they don’t give any proof for this claim but when I looked into DressBarn, I only found negative reviews and consumer complaints. 

DressBarn is an eCommerce store for women’s clothing. It used to be an offline retailer but it closed doors in 2019 and I believe Tai and Alex bought it as a part of their ‘distressed businesses collection’. I focused on the recent reviews of DressBarn and the picture isn’t pretty. 

Complaints of DressBarn are usually focused on failed product delivery. Apparently DressBarn doesn’t deliver the product and has excessively long waiting times. On top of that, people aren’t aware that DressBarn has changed ownerships. Most of the complaints claim that after the change in ownership, DressBarn has deteriorated in customer service and satisfaction.  

These are the majority of the companies present in the portfolio of Tai Lopez Capital (or Retail Ecommerce Ventures). And as you can see, they all are packed with problems. SOme of them fail to deliver their services while others are practically non-existent. 

By investing in Retail Ecommerce Ventures, you’ll be investing in these companies, most of which are notorious for poor services while the rest have no proper existence

In the next section, I have shared some other concerns I have with Tai Lopez Capital:

Criminal Backgrounds of Tai Lopez Capital Founders

The main problem I have with Tai Lopez Capital is the shady backgrounds of the people behind it. Both Tai and Alex have faced their share of flak in the past due to their fraudulent ventura. When you’re investing hundreds of thousands of dollars with someone, you should know their full backgrounds:

Tai Lopez

Tai Lopez is the President of Retail Ecommerce Ventures. His bio on his website claims he has the biggest social media following of business owners. But when I googled Tai Lopez, I found a lot of information on his past ventures. Particularly, I found a detailed piece on Tai Lopez, that discusses all of his main products. According to it, MentorBox, 67 Steps, and the SMMA course are all major scams Tai has launched in the past few years. That article has also listed various Tai Lopez reviews from the web to show how many people have lost their funds because of this guy. 

Apparently, Tai started with a dating scam in 2007 called Elite Global Dating, which was filled with fake accounts. He made millions from that scam. If someone told me Tai has launched Retail Ecommerce Ventures with the same intent, I wouldn’t be surprised at all. 

To summarise, almost all of Tai’s information products are filled with useless information. Those products have high price tags and focus on convincing people into buying more expensive courses from Tai. 

Tai Lopez is a scammer who sells useless information products online. His primary source of income are his SMMA Course, 67 Steps, and MentorBox all of which have numerous negative reviews from various customers.

Alex Mehr

Alex Mehr is the CEO of Retail Ecommerce Ventures (or Tai Lopez Capital). He used to be a NASA scientist and became an investor later on. Alex had founded Zoosk and sold it for $300 million. After that however, he became a business partner of Tai Lopez with whom he launched several companies including MentorBox. However this is all from his bio on the website, not from third-party sources.

I did some digging on Alex Mehr too, and I found a lot of people complaining about his premiere product, MentorBox. Because Alex and Tai are business partners, all of the ventures I have already discussed in this article are their products, so I wouldn’t go into much detail about them. However, I would like to point out that Alex’s primary venture is MentorBox and it has many complaints on the web. Similarly the second-most prominent venture of Alex is Zoosk, which is a nightmare in terms of customer service. 

In other words, the owners of Tai Lopez Capital aren’t trustworthy. Associating with them is a huge risk in itself, apart from the obvious risk of their ventures. 

Is It Worth Investing in Tai Lopez Capital? 


Thanks for taking the time to read this review. 

3.2 Total Score
Tai Lopez Capital Review: Conclusion

You shouldn’t risk half a million dollars into a fund run by people who are notorious for scamming others. 
Most of the information I have shared in this article was quite difficult to find. And remember, no fund manager would share these realities of their portfolio. 
I have always done extensive research before investing but this fund is different. Its owners are promoting it heavily and I fear many people will end up falling prey to it. Tai and Alex are famous for their deceptive marketing, so it wouldn’t surprise me if people fell for this scheme too. 
I advise you to conduct proper research before making such investments and I hope my Tai Lopez Capital review helped you to some extent. If you know any other investor who wants to buy shares in Tai’s businesses, please do share this article with them. They should be aware of these things. 

2.5Expert Score
Customer Service
3.9User's score
Fees & Commissions
Investment Minimums
Deal Transparency
  • -null-
  • Nasty Scam!
  • Deceptive
  • Major Red Flags
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  1. 4
    Fees & Commissions
    Investment Minimums
    Deal Transparency

    You should try doing some research before making false claims about someone and their business. Tai has been involved in finance and investing for 2 decades, he started his career as a CPA. Personally I’ve had nothing but the best of experience going through his invaluable information over the last 6 years. The 67 Steps alone put me on a path that has bettered my life in every important aspect, I have better health, have made more money and increased my bond with my loved ones, all by following the information he shares. The sheer wealth of information provided in MentorBox is far more valuable than any college degree program could provide. I’m not an accredited investor so I cannot speak on the investment firm, but you didn’t invest in it so all of your thoughts are merely speculation, try asking someone who actually invested before casting judgment on something you didn’t experience for yourself,

    Helpful(2) Unhelpful(4)You have already voted this
  2. Did anyone see the ads he has started running. This guy is so selfish that he is now trying to monetise one of biggest catastrophes of our century. Who knows how much this virus situation will hurt us in the long run and there are people like Tai Lopez who are literally selling products under the guise it will save you from another threat.

    He is running ads for his 67 steps course and it’s clear that he is gonna scam people again. I feel sorry for those who invested in Tai Lopez capital. Those people probably thought they were investing with some renowned expert while in reality they were investing with a scammer.

    Just look at what happened to the people investing with Cardone Capital, That’s another scam run by another scammer called Grant Cardone. It’s the same stuff but one started a year before the second one.

  3. 1.2
    Fees & Commissions
    Investment Minimums
    Deal Transparency

    I had taken the MentorBox subscription, which is a popular Tai Lopez product. My experience was horrible. First, they claimed to give me the subscription in a few dollars but it was a lie. The actual subscription was way costlier than that. It cost hundreds of dollars. This was a huge red flag for me but I still gave it a try because I thought that I would get a refund. I was mistaken.
    When I tried to request a refund, the customer support didn’t respond to it. They would respond to any other complaint but conveniently ignored my refund request. It was really infuriating and it made me realise that Tai Lopez is truly an online scammer. So yeah, I wouldn’t recommend signing up on Tali Lopez Capital or Retail Ecommerce Ventures.

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  4. Is Tai allowed to launch an investment fund like this? Shouldn’t you have some certification to be a finance professional?

    • It’s Tai Lopez, he has been running scams since 2010. He is an expert at mass manipulation. Buying dying brands and then abusing their reputation is the only thing Tai Lopez and his team does.

  5. 1.4
    Fees & Commissions
    Investment Minimums
    Deal Transparency

    What’s up with these names? I don’t know about the rest of these details but I’m quite certain that every investment fund has one and only one name. They don’t have various names. I have seen several ads from Tai Lopez capital and they all were contradictory.
    Like when I googled retail Ecommerce ventures, it showed me their website and another website called Tai Lopez capital oz fund. At first I thought some internet troll had made a mocking website to ridicule Tai through a Wizard of Oz reference. But when I clicked on that site, I found that it was a legitimate site and the OZ stood for Opportunity Zone.
    I was quite disappointed honestly. I thought I would get to invest in some digital companies and would be able to make some good money through him. But now I know that’s not a possibility.
    Those different website names are a huge red flag!!

    - CONS: No investment has different names
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  6. I really wanted to invest with Tai and Alex. But your article has changed my mind. Thanks for saving my money.

  7. Here’s a recent discourse I had with one of Retail Ecommerce Venture’s representatives:

    Me: Hi, I wanted to enquire about the investment

    Rep: Hello sir, thanks for contacting us. What would you like to know?

    Me: Can you tell me the minimum amount needed to invest in your fund? I can’t seem to get this information anywhere.

    Rep: Let me check sir, please stay on the line.

    (After putting me on hold for 10 minutes)

    Rep: Hello sir, can you tell me if you’re an accredited investor?

    Me: No, why?

    Rep: Then sorry sir I can’t help you. Thanks for contacting Retail Ecommerce Ventures. (hangs up)

    Obviously it’s not the verbatim. I have only shared tit bits of how the conversation went. I hated the experience because the ad I had seen about this fund didn’t say that the fund was restricted to accredited investors.
    I hadn’t seen the complete ad but was interested in investing. If they can’t even talk to a prospective client properly, then they surely are pathetic and not worth my money.

  8. 1.25
    Fees & Commissions
    Investment Minimums
    Deal Transparency

    I had taken a Tai Lopez course some time ago. And my experience with that man was HORRIBLE. Tai Lopez is a total scammer. He has launched Tai Lopez Capital only to steal money from people. I bet he will run away with all of those investments or would start claiming that all the money is gone. No one should risk their savings on such a scam. Beware people!

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