Whiskey & Wealth Club

A Multi-Million Fraud Based on Lies

The Whiskey & Wealth Club is the latest venture of James Bradley, a person who claims to be a serial entrepreneur but doesn’t disclose any details about his past. W&WC claims to help people invest in the long term gains of whiskey but there’s a huge difference between their claims and the reality. 

Website of Whiskey & Wealth Club

My friend lost a certain deposit he had made with the Whiskey Wealth Club. So I started doing some research on these people and uncovered the following about this enterprise. I hope this article will help you realise what a major scam Whiskey & Wealth Club is.

Lying About the Past

Jay Bradley blatantly lies about his connections with his previous scams. The PR firm, Milk & Honey, which represents James Bradely, released a statement which said Jay Bradley has never held any chairman titles or directorships in any software businesses in Australia. 

But one of his former companies, Reevera (which has vanished from the internet now) claimed to be a software development company for the arbitrage sector. Reevera itself was a rebranded of his previous shady company. You can only see its old version in Way Back Machine here. James has ample experience in running scams and his latest venture, Whiskey & Wealth Club, seems like one of those. 

His previous business partner, Stephen Keating (also known as Steo, Steifin Ceitinn) is facing prosecution in Australia for scamming people through fraudulent sales of software. Stephen has stolen millions from people there and all James can say about him is that he’s no longer working with him. James also claims that he is not associated with Freedom Investment CLub but the proof indicates otherwise. 

Here’s a video of Jay representing the Freedom Investment Club in 2015 at an event:

James is Promoting Freedom Investment Club Here

Finding out what James did prior to Whiskey & Wealth Club is nearly impossible for anyone today. He has spent a fortune to bury any mention of his previous ventures, including AusSoft, Reevera, and others. All of his previous ventures were involved in fraudulent activities so James is ensuring people don’t find that out. 

Let me first discuss his currently running scam, Whiskey & Wealth Club:

The Whiskey Industry Before Whiskey & Wealth Club

Before Jay’s company entered the Irish whiskey market, there weren’t many places to buy whiskey casks. The only places you can go to make such a purchase were the cask clubs. And cask clubs mainly attracted the fans of distillery. 

Cask clubs earn from selling casks to those fans, which cost around €5,000 to €9,000. Making a profit with these casks is nearly impossible as their cost price is way too high. One can try to bottle or sell the cask. But it would be highly unlikely to yield any profit from it. 

James Bradley and West Cork Distillers 

As you would’ve noticed, buying casks seemed quite tenacious and expensive. It is quite unpopular too. Then came Whiskey & Wealth Club (W&WC) which started offering to connect the distilleries with cask buyers. Their offered cost was lower than the cask clubs. W&WC offered casks from West Cork Distillers who used to provide casks to James’s other company, Craft Irish Whiskey Company. Craft Irish Whiskey Company offers casks in a manner similar to cask clubs. It claims that its distillery is under construction and sells casks at around €7,500.

West Cork Distillers had expected W&WC to offer casks at reason prices considering their own asking price was €1,000 per cask. However, W&WC offered casks in pallets of six and charged €17,000 for them.

After seeing this shady behaviour, West Cork Distillers stopped working with James and his companies. James, however, still makes false claims about his business with West Cork Distillers but they have clarified that they don’t work with James Bradley anymore. 

West Cork Distillers no longer work with James Bradley but he keeps claiming they do

West Cork Distillers have started offering casks at more reasonable prices through a co-operative model because they saw how greedy W&WC’s model was. They offer bottled mature whiskey so you can test the product before making the huge investment of several grands. Moreover, they have been in the industry for several decades.

Questionable Product

W&WC have started offering casks from Boann in Louth, which is a relatively new and unknown player in the industry. You should know that Boann doesn’t make whiskey, they only source it (only bottle it). So, finding out the quality of the distillery output is nearly impossible. 

Even though Boann doesn’t have its own distillery, Jay has given tours of his ‘supposed’ distillery to the media and other people. If his supplier doesn’t have a distillery then how can he claim to show one? 

Another shocking revelation for me was Jay’s recent bid to take control of Boann by claiming that the children of its owners didn’t believe they could handle the company. 

Lying about Great Northern Distillery

Jay had even made false claims about having a contract with Great Northern Distillery, which is a renowned name in the industry. Seeing how he kept spreading these lies, Great Northern Distillery had to contact his company (W&WC) through a solicitor to make sure he stopped using their name like that. 

The Scam of Whiskey & Wealth Club

Suppose you had bought six casks from Whiskey & Wealth Club and paid €17,000 for them. Now, at around the same time, West Cork Distillers’ Co-op members also bought around 8,000 casks in a price range of €800 to €1,100. Their casks and your casks are from the same distillery and they will enter the market at nearly the same time (after maturation of three years). 

Apart from you and West Cork Distillers, Ally Alpine of Celtic Whiskey Shop and Great Northern also sold casks directly to their customers at similar prices. So, thousands of casks from established and reliable distillers will enter the market at the same time for the next few years. 

However, while others can sell their casks for a small profit in the next three years, you can’t, because you bought them at quite a higher price (around €2,800). 

Dubious Claims of Investment:

All the information I shared in the previous section should be sufficient to make you understand just how dangerous Jay’s scam is. That’s because W&WC doesn’t provide any of this information in their brochures. 

Instead, they claim their casks are an ‘investment’. Their brochures mention that the ‘future for the Irish whiskey’ and its market look highly optimistic.

Some Examples They Share:

W&WC brochures share the details on the release of Redbreast’s limited-edition Dream Cask. They mention how all of its 924 bottles got sold out within 15 minutes and were priced €340 per bottle. 

You should note that Dreamcask has a strong reputation in the market and only they provide highly mature single pot still. So, comparing them with the unknown whiskey of W&WC is wrong on multiple levels. 

They also mention the sale of Teeling’s first bottle from their Dublin distillery which was priced at £10,000. That event is another exception because it was sold for a charity and the rest of the bottles of that collection were priced at €55.

Brochures of the Whiskey & Wealth Club are usually filled with the praise of such exceptional cases. They sell the dream of selling bottles at €10,000 to people so they would buy their over-expensive casks. 

Another example is the mention of the sale of 12-year-old cask (ex-Bourbon) which got sold for €75,000 and a 27-year-old 500-litre cask which had a sale price of over €900,000. 

All of these cases are of premium-quality products and are highly exceptional. W&WC knows how misleading these claims are, so they add a weak disclaimer too. 

Their disclaimer states that ‘not all 27-year old casks can achieve this but it is a marker for how much you can sell an aged barrel for’. You should know that the 27-year-old cask had single pot still whiskey and was of another renowned provider. Remember the thousands of sales of casks we had estimated earlier? They all will enter the market when your product would. 

So, expecting the price of a rare commodity when the market is stuffed with it, would be a mistake. To understand it better you should have some familiarity with whiskey and its related subjects. And that’s why Whiskey & Wealth Club’s scam is running so successfully. Many of their victims are people who don’t know much about whiskey but are buying the dream W&WC is selling to them. 

How Whiskey Wealth Club Scammed My Friend

Now that I have explained James Bradley’s scam in detail, I should start sharing the experiences of people who ended up buying these products. James’s scam has many victims and numerous people have lost thousands of euros due to the same. 

How He Found Them:

One of my friends was among those victims and he inspired me to write this article here. He was looking for an investment in the later-half of 2019 when he saw the ad of W&WC. Because he encountered their ads multiple times, he got interested in their products and downloaded their brochure for which he had to enter his contact details. 

He doesn’t know much about whiskey but like most of the victims of this scam, he was also interested in making an investment. 

Their Shady Claims:

After my friend saw their brochure, he decided it wasn’t worth his time but a few days later Sue Kiernan from W&WC called him. She told him he can expect to get up to 55% compound through this investment and that it had amazing prospects. Sue also told him that they were reaching the end of their stock so he should act quickly. Even though he didn’t express much interest and hung up the call, Sue contacted him again and told him he would have to make a minor deposit to save any casks for himself. She told him that he can expect to earn around €50,000 after five years if he buys a pallet of six for €17,000.

He made a small deposit of €400 and got an online receipt. Sue had told him that this investment was 100% refundable so he was quite relieved. But he started doing some research of his own to ensure he was dealing with a safe business. 

Shady Pricing:

He discovered the connection between Boann and W&WC so he contacted the former. The representative from Boann told him that W&WC was selling casks at a too expensive price in comparison to the original one. He also told my friend that if the claims of W&WC were truly reliable, he would’ve kept some casks for himself. 

No Office:

My friend visited the office of W&WC in Dublin announced but the doors were locked and there was no mention of W&WC there. No one in the building knew anything about W&WC so it was another sign of them being a scam. My friend grew anxious and called Sue who made up an excuse and told him that their office was under renovation. 

Sue offered to meet him to discuss any details so he went to do the same. In the meeting, he asked her about the distillery of W&WC’s products because Boann doesn’t manufacture them. Again, she made a vague excuse and told him their product comes from numerous small distilleries spread all over the country, however she didn’t specify anything. Obviously, my friend was dissatisfied with this response so he requested his investment back from W&WC.

They Stopped Responding:

Now, until then, Sue was responding promptly but when he requested a refund, she started behaving differently. He sent them emails, rang her phone but he wasn’t getting any replies. 

He lost his deposit. That’s just another aspect of W&WC’s scam. They only care about their profits and not about their so-called investors. 

Who is Sue Kiernan? (And Other Members of Bradley’s Group)

After my friend lost his deposit through this scam, I did some digging and uncovered all of this information. I discovered the meticulous scam James Bradley is running at the moment and how he has buried all signs of his previous scams on the internet. Not only are the mention of Jay’s scams inaccessible for many, mentions of his friends’ and siblings’ scams are also unavailable. 

I did a lot of research to uncover all this. Prior to writing this article, I had no idea how dangerous James Bradley and Whiskey Wealth Club were. In this section, I’ll focus on the different people related to his scam started with Sue Kiernan, the lady who talked to my friend. 

Sue Kiernan

Sue Kierman is the sister of James Bradley and has worked with his previous companies too. She was the director of Gosling Investments (Nedax Financial Consulting Team Limited), Financial Software Systems, Gosling Investments, and Managh Systems Inc.

Joe Bradley

He was the director of Share Success Online which used to sell trading software. It faced legal trouble because it used to make dubious claims of ‘making people rich through expert trading tips’.  The person who filed the case against them had paid them €7,000 for getting the necessary training. However, they only provided him with a license to deal CFDs (contract for difference). 


Whiskey & Wealth Club is surely a scam you should avoid. There’s a lot I can say about him but this write-up wasn’t particularly about my opinion. I wanted to expose James and his deliberate fraud. People should know how dangerous his current venture Whiskey Wealth Club is. 

I don’t want you to end up like my friend. The whiskey industry might be booming but you don’t have to invest in an unknown and unreliable company to capitalize on this boom. 

The Whiskey Wealth Club is a scam which is using misleading marketing hacks to promote its sub-par products. They don’t have any way to prove the quality of their whiskey. And they don’t share any information about the same, yet they don’t hesitate in making big claims. 

Don’t trust the Whiskey & Wealth Club. That’s all I have to say about them. 

2 Total Score

Whiskey Wealth Club is selling whiskey of questionable quality and markets it as an investment, WHICH IT IS NOT!! Don't buy into their scam. Avoid James Bradley and his company!

  • Misleading Marketing
  • Shady Ownership
  • Low-quality Product
  • Over-expensive
  • Lie About Their Partnerships
  • Lie in Brochures
Add your review
We will be happy to hear your thoughts

Leave a reply

Your total score

Register New Account
Reset Password
Compare items
  • Total (0)