Jeffrey Previte, the Los Angeles hotshot CEO was a guardian to ‘Bici’. Those who don’t know, must be familiar with ‘Bici’, who is a 4-month-old Pitbull. Jeffrey Previte adopted the pup exhibiting his ‘unconditional love for the heavenly creatures’. But wait, what was that in the viral video… Did you see the viral video?
Jeffrey Previte grabbed Bici with ears and neck. Then the puppy was dragged by the 46-year-old capitalist to the hallway near the parking garage at the Santa Monica condominium building, where after a few moments of disturbing surveillance clip, Jeffrey is seen slapping the little one.
Jeffrey Previte: The Actual Incident
If the above lines rage you, too in anger then the whole incident might be heart-wrenching for you. Santa Monica City Attorney’s Office declared in a news report that they filed one count misdemeanor charge of animal neglect against Jeffrey Previte.
On August 22, 2020, the businessman was caught aggressively beating the languageless animal. At this very point, a staff member operating the front-desk of the condo building heard the pup crying and captured the same in video. It was he who spread the video, initially.
Although the man got a lot of cheers, according to Jeffrey Previte, the action of front-desk staff was unjustified as he did it purposely after he could fetch no money from Jeffrey by blackmailing. Jeffrey claims that his video was shared, not because of emotional rage but because he refused to pay the amount asked by a staff member for concealing the incident.
In any case, the fact is that a 46-year-old man manhandled the 4-month-old pup. Moreover, this video made people immensely angry against the Ex-CEO of an environmental consultancy because netizens found the actions of Jeffrey Previte ‘Heartlessly Hippocratic’.
Jeffrey Previte: Accused of Hypocrisy
All his professional lifespan, Jeffrey has been showcasing that he supports the EBI’s environmental health and safety consultancy. Jeffrey Previte has established his big-tycoon business ‘Previte Olive Oil’ by bragging about his environmental and green beliefs. Jeffrey Previte’s entire success revolves around the thought of ‘being sensitive towards environment’, but the viral video discloses the other side of Previte. Let’s unveil the same.
Jeffrey Previte: ‘Rags to Riches’ on Ladder Of ‘Environmental Sensitivity’
Other than ‘being environmentally aware’, there is one more thing that has been marketed by the Ex-CEO, and i.e., ‘the rags to riches tale’. Jeffrey Previte claims to lead a highly rough life, where he started his business by creating Previte Landscaping and Irrigation in 1987, at this time Jeffrey Previte was a teenager. Later, he joined the Boston College Carroll School of Management and worked very hard, by selling his green products in the day and studying at night. Which eventually led him to a quite bigger project, EBI Consulting (telecommunications).
Jeffrey Previte – Founder of Previte Olive Oil (ideamensch.com)
Anyways, despite being true the ‘rags to riches’ tale could not pull off for Jeffrey this time. According to sources, the true-animal lovers and environmentalists have called out Jeffrey for his actions. The netizens assert that the anger of Jeffrey towards the puppy, not only displays his anger-issues but also represent his hippocratic marketing tactics. Where, at one place he brags about the environmental benefits and its conservation and on the other hand, he is seen brutally manhandling the blessings of nature.
Jeffrey Previte: Investigations and Follow-up
Santa Monica Police Department is the prime investigatory body of the crime. On September 4, 2020 SMPD came across the viral video and received information regarding the cruelty. Soon, the officers visited the location, 1700 block of Ocean Avenue Seychelle Condominiums and tried contacting the individuals involved.
Despite being massively active, SMPD was unable to contact Jeffrey Previte on 4th, which initiated a follow up investigation on the next day. On 5th September 2020, officers were able to contact Jefferey and assured the safe placing of ‘Bici’. Jeffrey presented his counters and at the same time, accepted the mistake.
Jeffrey Previte: The Counter side
“Every American deserves their day in court.” – John Garamendi
In 2020, Jeffrey Previte gained a lot of negative publicity from his viral video on the internet, but as it’s said every American needs his day in court. Previte was given the same, despite clear criminal actions, Jeffrey was not immediately penalized. Although the investigation team charged him with animal neglect, the surfing web provides no information regarding the actual penalty.
Nevertheless, during investigations Jeffrey Previte claims that ‘he himself is a victim of greed’. Jeffrey Previte asserts that he did nothing illegal, and the concierge blackmailed him to air the video clip out of greed.
According to Jeffrey Previte he has anger issues and was moved because of the same. After which, on August 22, 9 PM he received a call from the concierge. The staff member tried to extort money from Jeffrey Previte, and on refusing the proposal the manager aired the disturbing clip.
Furthermore, brother of Jeffrey Previte calls the incident an action of “zealous discipline of the dog for peeing on the rug.” According to him, his brother is a kind hearted man and sincerely cares for his puppy but could do apologetic stuff after getting enraged.
However, Jeffrey Previte claimed to be repentant about his actions and stated that the video clip cannot be treated as the sole entity to represent the relationship between him and his pet. He claims that he has shared beautiful moments with Bici and took sincere steps to assure the safety of ‘Bici’.
Jeffrey Previte: The Apology
“I want everyone to know that I truly regret my actions on August 22, 2020. Words can’t fully describe how sorry I am for what happened,” wrote Jeffrey Previte after being guilty of animal cruelty. Jeffrey Previte accepted that he is ‘an imperfect person’ and enrolled in an anger management system to lead a more sophisticated and efficient life. Jeffrey Previte has also been seen in several interviews with claims that he has started his journey of remorse by devoting his time and money for animal rights, since 2020.
Previte stated that he is highly moved by his own actions and that’s why he left his job for being an active participant in the anger management program. However, few netizens address the deactivation of Facebook and Twitter accounts of the businessman, indicating the firm’s desire to get discorded. Adding-on to the indications it can be seen that Jeffrey Previte has got zero mentions in the official website of the firm, recently.
Nevertheless, actions speak louder than words and hence, if Jeffrey continues the journey of remorse, he will soon gain support of the people but on the contrary, he won’t be able to escape the charges.
Jeffrey Previte: The Charges
Jeffrey Previte has faced the heat of his actions in social media, but law-abiders were presuming him to be penalized with 6 months of imprisonment and hefty fine. However, nothing like this has happened for 3 years. The reason behind the delay of penalty cannot be deduced, when the accused accepted his guilt.
Anyways, it is 2023 now, and the internet detects nothing authentic about the charges. This delay and silence is a mockery at the face of all the raised voices against the crime. Moreover, what’s more disturbing is the fact that the delay will instigate hatred against animals and normalize animal abuse.
The New normal : Animal Abuse
Did you know? No matter how many people share cute photograms on social media with their pets claiming to be ‘animal lovers’, animal abuse is a prevalent heinous crime all over the globe. According to the Humane Society of The United States, the cases reported on Animal abuse are mere drops of water, in the large sea of crime.
Most of the accused of animal abuse are men under 30 and women under 60 are blamed for animal hoarding. It must be mentioned that due to weak protection laws of livestocks, animal abuse has become quite common now-a-days, which mostly includes dogs, cats, horses etc. Moreover, these minor and average severe abuses remain unnoted, till something immensely brutal is reported. Hence, it can be said that animal abuse is not taken seriously, which makes it quite easy for all the accusers to loosen the grip of law and order.
Conclusion
Year 2020, the world got enraged by a viral video, featuring Jeffrey Previte and his pet, ‘Bici’. In the clip Previte was seen abusing the pup, which made ‘Bici’ cry. The tears of ‘Bici’ might not have moved Jeffrey Previte qt the moment but raged the internet.
Soon Jeffrey Previte was called out for being hippocratic and abusive towards the animals. Santa Monica Police Department investigated the crime and found Jeffrey Previte guilty, after which the accused had to release an apology letter. There, he accepted his unjustified actions and mentioned the safety of ‘Bici’. According to the letter, Jeffrey was enrolled in an anger management program and asked someone more reliable to take care of the pup.
Well, it seems like a happy ending, doesn’t it? However, if you look closely it’s a happy ending for Jeffrey and not ‘Bici’. We still don’t know that whether, Jeffrey Previte got his share penalty, or is ‘Bici’ actually safe, till, or most importantly has the government taken any initiative to cease such brutality against the innocents.
Indeed, all the arenas must be worked at, but we are clueless about the same. Hence, the article aims at asking for justice, without any propaganda. Justice for the muted, justice for the guiltless, justice for the holy creatures, justice for those who have equal share in the earth and environment.
