Equa Global AKA Equa Start
The crypto industry is seeing a boom in new ventures and startups. This year has seen various crypto-based companies pop up out of nowhere. Equa Global is one of those companies.
Its founder is Shawn Owen. The SEC had fined his last company for lying to its investors. Now, Shawn is back with a new investment opportunity for crypto enthusiasts.
The following Equa Global review will take a look at the various claims this company makes. It will also explain the various red flags present in this “investment opportunity” and point out why it would be best to avoid it altogether:
What is Equa Global?
Equa Global claims to be a cap table management platform. The company offers solutions to startups, private and public companies. They also claim that their solutions are based on blockchain and offer to solve various equity-related problems by using the same. But they are only claims. There isn’t any platform or tools.
The company entered the industry in 2019 and is relatively new in the crypto market. There is a lot of potential in the blockchain sector for growth. Hence, it has been attracting attention from businessmen all across sectors.
Many blockchain scams have started because of the rapid growth in the crypto sector. A recent example is Mogul Productions. The company claims to be a platform to connect filmmakers and fans. Mogul Productions is based on crypto too. But it forces users to buy its tokens to sign up on the platform and use it properly. The token is useless outside Mogul Productions and costs tens of thousands of dollars.
Obviously, that’s a shady venture you should. Equa Global is quite similar to that one. That’s why I wrote this review in the first place.
The main person behind Equa Global is Shawn Owen. He was behind the notorious blockchain company Salt, which faced stringed fines by the SEC. Shawn is the main reason why Equa Global seems like another crypto scam.
Equa Global tries to appear like a genuine Saas company. However, it’s an investment.
The company is spending heavily on promoting itself online. Their goal is to get as much investment as possible. The primary Call-to-Action on their page is “Invest in Equa”
No Real Information on the Website
The website of Equa Global has multiple pages with significant information. Unfortunately, the information present on those pages is irrelevant. Most pages on Equa’s website have nothing but definitions for blockchain terms and concepts. That’s it. There isn’t anything else.
The company doesn’t share much information about what it actually offers. For example, Equa Global claims to be a blockchain company. But its “Blockchain” page doesn’t have any real information about its platform or its features.
This is what you get when you visit their page for Blockchain solutions. There is no data on what their platform is, how it works, and what features it has.
The page only has the definition of cryptography and the benefits of blockchain.
It’s lazy writing.
This issue persists on 90% of the company’s pages. The pricing page and the “Invest in Equa” pages are the only ones that share any data about the actual company. Most others only give definitions of blockchain concepts.
This isn’t what you expect to see from a Saas company. Especially when it’s a cap management service.
I suspect the pages are there to mislead potential investors. They fill the website with mostly useless content. But they make it appear “fuller”. Shawn and his team has kept so many pages that only explain rudimentary blockchain concepts because they want to seem like “experts”.
Their goal is to target gullible investors who want to invest in a future crypto-based company.
Mostly Accepts Cryptocurrencies
I had pointed out earlier that the primary goal of Equa Global is to get investors. The company has a very long landing page for their investment page.
But Equa offers very limited number of options to invest in this venture. The only accepted currency is USD. The rest are cryptocurrencies such as Bitcoin, Ethereum, and Tether.
Why would a company that wants to attract investments limit their funding options like this?
The reason could be anything. But seeing how Shawn ran an investment scam in the past, there’s a high chance that Equa accepts only cryptocurrencies because it doesn’t want to leave any trail.
You can’t get a refund when you invest through Bitcoin or the cryptocurrencies Equa lists. Moreover, maintaining paperwork with cryptocurrencies is also very challenging. Recently, a cryptocurrency exchange called WazirX received a show-case notice from government authorities because it didn’t document many transactions.
Keep in mind that cryptocurrencies are decentralized and unregulated. There’s a very slim chance to get your money back if the venture goes bad when you’ve invested through crypto.
This is a huge red flag. And it puts the intent of Shawn Owen in question. Remember that his previous company called SALT also accepted investments in only cryptocurrencies and USD. SALT ended up scamming its investors out of $47 million. I’ve explained that in detail in the next section of this Equa review.
Why would a company restrict its investors to use only cryptocurrencies or USD? Especially when it wants to attract investors?
Clearly, there’s something wrong with this firm.
Equa CEO’s $47 Million Scam
Equa boasts of having an experienced CEO and founder called Shawn Owen. Shawn Owen claims himself to be a trailblazer and serial entrepreneur. His bio on Equa’s website says that he has over 25 years of business operations experience. The truth he doesn’t tell in his bio is that his business operations experience isn’t related to the corporate world. His business operations experience comes from his background as a General Manager in a restaurant.
However, that’s not the main reason why Shawn’s leadership is suspicious. His bio says that Shawn Owen pioneered the launch of SALT. It is a crypto-based lending company.
SALT stands for Secured Automated Lending Technology. The company started in 2016 and received $47 million from investors in its ICO. But it was a scam. The SEC gave a cease-and-desist order to the company along with the order to refund $47 million to the investors.
The company made the news for the SEC order. SALT made many lucrative claims about its technology and its use of blockchain like Equa does. It lured investors into its trap by marketing its services aggressively on the internet and online forums.
Notice that Equa is doing something similar with its online PR. The company is paying multiple blogs and PR networks to promote it heavily so it can get investors. It’s obviously the brainchild of Shawn Owen. There’s no denying it.
SALT sold and offered salt tokens to its investors. The salt tokens were necessary to be eligible for getting loans when the company would start offering its service to the public. They were required to access specific areas of SALT Lending’s website too.
The Scam of SALT Lending
In its order, SEC pointed out that the buyers of SALT tokens had reasonable expectations to earn profits. The problem with SALT’s tokens is that the company offered them without any registration statement.
A registration statement is a prospectus that lists every detail about the company. It includes the company’s history, its mission statement, its goals, etc. A company must file the registration statement with the SEC while releasing a public offering.
SALT didn’t issue a registration statement. Moreover, the company changed the nature of its SALT tokens later when it realized it couldn’t offer the profitability it initially promised.
It violated the Securities law 1933. And SEC penalised them for the same. The SEC noticed how Shawn’s company was using online PR to fool investors. So, the SEC ordered them to issue a press release where they admitted their mistake.
Here is SEC’s order:
The reason behind SALT’s high popularity was Erik Voorhes. He is the co-founder of Shapeshift and is a prominent personality in the crypto world. After the SALT ICO, Erik and Shawn had removed their names from the company.
They had already done the damage.
SALT’s Similarities with Equa Global
The case of SALT is quite similar to Equa. Both companies are based on blockchain. And both of them rely heavily on online PR to attract investors.
Both SALT and Equa offer their own cryptocurrencies to their stakeholders. And Shawn Owen in involved in both of them.
SALT relied on the name of Erik Voorhes to appear reliable. Equa relies on the name of Bryan Cupps to seem trustworthy. For those who don’t know, Bryan has multiple US patents under his name and is the CTO of Equa.
The SEC investigated SALT for taking advantage of its investors. There’s a good chance that Equa might require that in the future.
All of this suggests that Equa is not a good investment. The company’s founder launched a crypto scam a few years ago and he is trying to do the same. At least the evidence suggests the same.
The Glorious Marketing Of Equa Global Blockchain: How They Are Luring & Misleading Investor
There are many issues in Equa. But you wouldn’t read about them anywhere.
Just like SALT Lending relied heavily on online PR and paid articles, Equa is also reliant on them to lure investors. Shawn Owen is spending heavily on his company’s promotion on the internet.
You’ll find many articles online that praise Equa as a unique opportunity and highlight its various benefits. All of these articles are on PR sites. In other words, they are paid to praise the company.
Remember that SALT Lending used the same strategy a few years ago when it launched. The company wanted to attract investors. So it paid different blogs and PR websites to promote itself.
Equa’s PR articles are a little outrageous. And a little misleading.
For example the above article promotes Equa as a blockchain platform that allows creators to make and sell non-fungible tokens (NFTs).
Alternatively, another article promotes Equa as an immutable governance platform. Equa is promoting itself to be everything in one package. It’s a blockchain-based platform for buying and selling digital assets. And it’s also a cap table management solution. Equa is also a token provider.
How can a company be so many things at once?
It just puts Equa under more suspicion. Shawn is also giving interviews on different platforms to mislead investors and convince them to invest in his company.
All of these promotions focus on creating an illusion. Equa wants to appear like a reliable investment opportunity. It doesn’t want people to find out about Shawn’s past. Particularly, they don’t want investors to know that Shawn’s last venture had to refund $47 million.
The PR articles help in burying such important data. So when you google Shawn Owen and his blockchain ventures you wouldn’t hear about his previous scam.
No Equa Global Reviews Or Reddit Threads: Only Biased Opinions & Information Available
Equa Global is a nearly non-existent company. No one is talking about it. Very few people are interested in it.
But it has a significant presence on Reddit. When you google Equa Global Reddit, this is what you get:
However, notice how all the Reddit posts related to Equa Global are from the company itself. The posts don’t share any valuable insight into the company. They also don’t have any engaging conversations.
The Reddit posts are there only to mislead investors and consumers. Just as the PR articles help in defending Shawn, the Reddit posts create the illusion that people are talking about the company.
Not many people are interested in such ventures. But the people running Equa think they can fool people into thinking it’s a popular venture.
Hence, they are adding useless posts on Reddit.
No Equa Global Reviews Exist on the Internet
Equa claims to have many users on its platform. They claim to have over 100 paid organisations and 2500+ members on their cap table management platform.
However, there’s no proof of those 2500+ members’ existence. With thousands of users already, Equa should have at least one or two reviews on the internet.
It’s a Saas solution after all. And it caters to a wide range of businesses and organisations including startups and large corporations.
But you wouldn’t find any Equa Global reviews on the internet. Instead, you’d find reviews for various other products and companies that have the Equa name.
Shawn Owen and his team might add Equa Global reviews on different platforms after reading this post. Stay on the lookout for them.
The company has already spent a fortune on paid PR articles. So, they wouldn’t hesitate to buy fake reviews and create another illusion on the internet.
Equa Global Review Verdict: Elaborate Scam
This company has numerous issues. Its founder has a sketchy past. And it’s resorting to very shady and misleading marketing tactics to attract investors.
The last venture its founder launched had scammed its investors. So, it shouldn’t surprise anyone if Equa Global does the same.
All the evidence suggests that it would be best to avoid Equa Global. There are plenty of crypto opportunities in this market. This one isn’t suitable for anyone.
Equa Global’s founder and CEO is misleading investors and consumers to sign up on his new platform. His last venture ended up paying $47 million because of the SEC. Equa is similar to that one. Hence, you should avoid getting involved with it at all costs.
- The company is too many things at once
- Misleading claims about its products
- Sketchy ownership
- Only accepts cryptocurrencies
- Shady marketing